April 13th, 2016
The Sam Hinkie saga in Philadelphia been a bizarre and fascinating story for sports fans, earning all the expected hot takes on ESPN and the requisite Twitter memes. But what lesson does this hold for communicators outside basketball circles?
April 6th, 2016
The Challenger Sale has definitely become part of the standard business lexicon since its first publication in 2011. In fact, if you’re in a sales function, it’s likely been required reading at some point, and we’ve seen several of our own clients distribute the books to all their sales reps. However, the usefulness of The Challenger Sale concept goes far beyond sales.
March 22nd, 2016
Carmine Gallo tackles the art of the TED Talk in his most recent book, “Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds.” He describes in great detail why so many presentations given at TED conferences have gone viral, and explains the traits successful TED presenters share.
March 8th, 2016
Daniel Pink’s “To Sell is Human” is one of several Braithwaite bookshelf favorites, in addition to “Drive” and “A Whole New Mind.” In it, he tracks the evolution of selling over the last century, explores how “sales” became a dirty word, and provides insight on successful selling in the 21st Century.
February 23rd, 2016
Does the world need more creative ideas, or more creative action? Are we lacking in imagination, or implementation? We lean toward the latter, and that’s why “Originals” is such a special book.
February 10th, 2016
“Business Adventures” book was first published in 1969, but went out of print for a period of time until Bill Gates and Warren Buffett brought it back to life in 2014 by proclaiming it as their favorite business book. It not only returned to print shortly after, but quickly climbed the best-seller lists. Its attention to detail and unfiltered case studies should make it a must-read for you, too.
January 26th, 2016
“Experiences: The 7th Era of Marketing,” isn’t a work of history, but it does present a compelling argument that 2015 marked a significant milestone in marketing’s evolution. The authors dedicate most of their time to describing how businesses can succeed in this new age, but for anyone looking to understand the current moment in marketing – especially as it relates to this thing called “content marketing” – understanding the story of how we got here may be the most important part.
January 14th, 2016
Today, people use the word “brands” when referring to all businesses, every other article offers advice on building a strong brand, and every individual is supposed to have a personal brand. The term’s been overused to the point that all specific meaning has been eroded. That’s why The Brand Gap is arguably more useful now than ever.
December 30th, 2015
Author Charles Duhigg won the Pulitzer Prize for Explanatory Journalism as a business reporter at The New York Times, so it’s no surprise that he’s able to take deep research and explain it through intriguing stories about how people have transformed themselves, and entire organizations, by adjusting their habits. It’s often called a “business book,” but it’s a fascinating read for anyone who wants to better understand how people operate.
December 16th, 2015
Parents persuade children to eat by telling them stories about how spoons are airplanes and broccoli is dinosaur food. Religious leaders inspire followers through stories in the form of parables and proverbs. Presidents influence nations with stories about struggling families and soldiers returning home. But business people hardly tell stories at all. Weird, right?