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Content Marketing Is Changing How We Define Careers

August 18th, 2015

How many public relations professionals are there in the U.S., and how many journalists are there? It’s a simple question, and it often gets a simple answer: PR professionals outnumber journalists in the U.S. by almost five to one. That figure tends to pop up again and again. It’s usually cited as a data point [...]

Louis C.K.’s Newsletters Are Awesome, And Yours Can Be Too

August 10th, 2015

How many e-newsletters do you receive? Probably a lot. How many of those newsletters do you open every time you receive them? Probably not all of them. How many are you actually excited to read as soon as they hit your inbox? Maybe none? There’s at least one newsletter we not only open every time [...]

Is Meek Mill a Marketing Genius?

August 5th, 2015

Philadelphia hip-hop artist Meek Mill has certainly earned a lot of publicity in the past few weeks. Shortly after he released his new album, he publicly accused another rapper of not writing his own lyrics – a pretty scandalous statement, given that the other rapper is Drake, one of the most popular artists in popular [...]

What 2014 Movie Character Is Your Brand?

December 22nd, 2014

The most beloved films of 2014 were clearly great stories, but what made them so popular to movie goers around the world? We believe it’s the characters. Brands are like films, they need clearly defined characters to carry them. Here are three engaging characters from some of this year’s most successful films that illustrate how [...]

How the Heart Stole Branding

December 18th, 2014

This year there’s one thing that brands can’t ignore – it’s the story inside by which all marketers swore. Neither in-store décor nor discounts galore will be enough to keep a swinging door. It’s the intangible things, with an immeasurable score, that keep all consumers coming back for more. Social values are what all brands [...]

How to be a Thanksgiving-Friendly Brand

November 26th, 2014

With Thanksgiving just around the corner, many brands are thinking of how they will celebrate a day full of family, feasts and football. While some brands may remain open in order to welcome in early Black Friday shoppers, and others will remain closed to honor the day, there are ways that every brand can be [...]

Reasons to be Thankful for Social Media

November 20th, 2014

With Thanksgiving just around the corner, we were thinking about the things in the communications world we’re thankful for (in addition, of course, to how thankful we are for our friends, families, colleagues and clients!). This year, we’re giving thanks to the rise of social media. Social media has brought about new ways in which [...]

What I’ve Learned as a Braithwaite Intern

November 12th, 2014

As a public relations student, I learned quickly how internships are key to gaining the skills and experience necessary to enter the communications world. While classes are helpful for building a strong foundation and teaching writing skills, internships give young professionals like me the hands-on and real world experience that will set us apart from [...]

The Top PR and Marketing Monsters to Avoid this Halloween

October 31st, 2014

Happy Halloween, Storytellers! With all of the scary Halloween tales out there, you may think that vampires and zombies are the scariest monsters to avoid this season. However, in the PR and marketing world, there are much scarier ghouls to look out for.  Here are the top PR and marketing monsters to look out for, [...]

Content Management Systems- Which is Right for You?

March 24th, 2014

A company’s website is often its #1 business development tool.  However, an outdated or low functioning site can just as easily send prospects running, right into a competitor’s arms.  When looking to conduct a website facelift, the options are plentiful: design direction, graphic strategy, color palette, navigation structure, analytics partners, widgets and much more!  But [...]

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Agency Marketing Expertise: Public Relations | Branding | Social Media | Internal Communications | Advertising