Content Management Systems- Which is Right for You?

March 24th, 2014

A company’s website is often its #1 business development tool.  However, an outdated or low functioning site can just as easily send prospects running, right into a competitor’s arms.  When looking to conduct a website facelift, the options are plentiful: design direction, graphic strategy, color palette, navigation structure, analytics partners, widgets and much more!  But [...]

Super Bowl XLVIII: Boulevard Empire

January 30th, 2014

With Super Bowl Sunday fast approaching, New York City is bracing itself for some of the largest-scale marketing the city has ever seen. With Super Bowl commercial prices up twenty percent from last year (a thirty second ad will run you a cool $4 million), big and small brands alike are pursuing creative advertising alternatives [...]

Guinness, Winter Olympics and the Potential of Ephemeral Advertising

January 29th, 2014

Right on time to leverage the hype of the XXII Olympic Winter Games comes Guinness’ commercial spot, “Twins,” the latest installment in the brewer’s Made of More Campaign.   Anchored around the tagline, “The choices we make reveal the true nature of our character,” the somber, perseverance-driven campaign profiles everyday characters and their triumphant bouts of spirit [...]

Budweiser Blitzed: How the Brand Fumbled a Newsjacking Opportunity

January 16th, 2014

Recently, we’ve seen some savvy, observant and quick-to-react brands successfully employ newsjacking to capitalize on timely, popular sports stories. As we previously explained in our DiGiorno Pizza post, newsjacking is the process by which a brand injects its ideas or angles into breaking news, in real-time, to generate media coverage for itself. This past Sunday, [...]

Crisis Mismanagement: The Antics of Toronto Mayor Robert Ford

November 22nd, 2013

Perhaps the most exciting thing to come down the Canadian-American media pipeline as of late: Robert Ford. The Mayor of Toronto has wrestled headlines into a headlock across North America with a spate of leaked videos implicating him in a whirlwind of drug and alcohol abuse. After an exhaustive witch-hunt was launched last May following [...]

Hijack and Hype: DiGiorno’s Lesson in Real-Time Marketing

November 5th, 2013

As the speed of news dissemination continues to accelerate with the expanding role of social networking sites, brands are being challenged to become more alert and responsive to events in the mainstream media. Whoever is the first to recognize an opportunity and turn it into buzz, wins. It’s called newsjacking. DiGiorno provided an example recently [...]

Obama’s State of the Union Address: A Model Presentation for Corporations

October 17th, 2013

The Obama administration offers fruitful lessons in the evolving art of communications for businesses. By embracing new technologies and social media, it has created an unprecedented level of public awareness for its messages. The delivery of the State of the Union address has seen different developments since the first radio broadcast in 1923 by Calvin [...]

New Laws for the Press and Consequences for Corporations

October 10th, 2013

A recent piece in the New York Times discussed possible reforms of journalists’ rights. As a result, corporations should understand the implications of a free press operating with more empowerment. To assuage negative reactions against their obtainment of the A.P.’s phone records without notifying the organization, the government supported the possibility of enacting a long [...]

Becoming the Most Valuable Brand in the World

August 12th, 2013

Coca-Cola has built a lasting brand with a “story worth spreading.” Since the company’s introduction in 1886, Coca-Cola has remained one of the most popular soft drinks in the world and the brand is one of the most valuable. It continuously creates unique marketing campaigns that are all different, yet each has a connection. This [...]

Becoming One with a Brand

June 14th, 2013

These days when brands talk about web design and their marketing strategies, the phrase “immersive experience” seems to constantly come up. But what is immersive experience? The immersive experience is about crafting an engaging brand experience for consumers through visual and interactive storytelling. Brands compete for consumers’ attention using a highly visual—and often social—web environment [...]

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