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Be On The Books: “Experiences: The 7th Era of Marketing”

January 26th, 2016

“Experiences: The 7th Era of Marketing,” isn’t a work of history, but it does present a compelling argument that 2015 marked a significant milestone in marketing’s evolution. The authors dedicate most of their time to describing how businesses can succeed in this new age, but for anyone looking to understand the current moment in marketing – especially as it relates to this thing called “content marketing” – understanding the story of how we got here may be the most important part.

Be on the Books: “The Brand Gap”

January 14th, 2016

Today, people use the word “brands” when referring to all businesses, every other article offers advice on building a strong brand, and every individual is supposed to have a personal brand. The term’s been overused to the point that all specific meaning has been eroded. That’s why The Brand Gap is arguably more useful now than ever.

Be on the Books: “The Power of Habit”

December 30th, 2015

Author Charles Duhigg won the Pulitzer Prize for Explanatory Journalism as a business reporter at The New York Times, so it’s no surprise that he’s able to take deep research and explain it through intriguing stories about how people have transformed themselves, and entire organizations, by adjusting their habits. It’s often called a “business book,” but it’s a fascinating read for anyone who wants to better understand how people operate.

Be on the Books: “The Story Factor”

December 16th, 2015

Parents persuade children to eat by telling them stories about how spoons are airplanes and broccoli is dinosaur food. Religious leaders inspire followers through stories in the form of parables and proverbs. Presidents influence nations with stories about struggling families and soldiers returning home. But business people hardly tell stories at all. Weird, right?

Be on the Books: “How to Fly a Horse”

December 2nd, 2015

Your creative ideas and your abdominal muscles are a lot alike. If you think you can hone them in only a few minutes, get used to dull results. Kevin Ashton doesn’t exactly say that in his best-selling book “How to Fly a Horse: The Secret History of Creation, Invention, and Discovery,” released in January 2015, although he has so many turns of phrase in there we might have to double check.

Introducing the Braithwaite “Be on the Books” Club

December 2nd, 2015

We like reading about the history of marketing and business, and learning about the latest news. We like understanding how people think, and how to better communicate so others will understand. And we just like hearing and sharing good stories. That’s why we’re starting up a little book club.

Content Marketing Is Changing How We Define Careers

August 18th, 2015

How many public relations professionals are there in the U.S., and how many journalists are there? It’s a simple question, and it often gets a simple answer: PR professionals outnumber journalists in the U.S. by almost five to one. That figure tends to pop up again and again. It’s usually cited as a data point [...]

Louis C.K.’s Newsletters Are Awesome, And Yours Can Be Too

August 10th, 2015

How many e-newsletters do you receive? Probably a lot. How many of those newsletters do you open every time you receive them? Probably not all of them. How many are you actually excited to read as soon as they hit your inbox? Maybe none? There’s at least one newsletter we not only open every time [...]

Is Meek Mill a Marketing Genius?

August 5th, 2015

Philadelphia hip-hop artist Meek Mill has certainly earned a lot of publicity in the past few weeks. Shortly after he released his new album, he publicly accused another rapper of not writing his own lyrics – a pretty scandalous statement, given that the other rapper is Drake, one of the most popular artists in popular [...]

What 2014 Movie Character Is Your Brand?

December 22nd, 2014

The most beloved films of 2014 were clearly great stories, but what made them so popular to movie goers around the world? We believe it’s the characters. Brands are like films, they need clearly defined characters to carry them. Here are three engaging characters from some of this year’s most successful films that illustrate how [...]

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