October 4th, 2016
In essence, legendary baseball broadcaster Vin Scully was a storyteller. He captivated audiences not just by telling us what was happening in the game, but by giving them context for what we were seeing. Although it was likely never his goal, that’s how he built his brand.
September 28th, 2016
This October marks the 15th anniversary of “Good to Great” by Jim Collins, one of the most influential business books in history. It has sold millions of copies, and many of its phrases have become regular elements of the management lexicon, making it essential reading for leaders and young professionals alike. We find that it still holds up today.
August 11th, 2016
Business people have a lot of explaining to do. Literally. We’re always explaining products to customers, explaining new initiatives to colleagues, or explaining what it is we do all day to our higher-ups. The problem is, explaining something effectively is a skill, but we rarely think of it that way. We do it without thinking, and when we don’t explain something well, we create confused customers, disengaged employees, and unimpressed executives.
July 28th, 2016
There used to be a time when all PR firms did was announce stuff. That time is long gone. In modern times, public relations professionals craft the strategy behind a company’s messaging – what it should say, what it shouldn’t say, and how to say it. Learn more about PR fundamentals.
July 13th, 2016
How do we know that “Made to Stick: Why Some Ideas Survive and Others Die” is a modern marketing classic, a book that stands out from the hundreds of others on effective communications? Because when we read again almost 10 years since its first publication, we realized how many examples and lessons from the book we use all the time, without even remembering where we first heard them.
July 6th, 2016
Philly’s soda tax debate is a textbook case study on the art of defining and framing an argument.
June 22nd, 2016
Despite what the latest magazine articles say, the truth is that the large majority of businesses would be far better off focusing on marketing fundamentals. That’s why we’re introducing a new series here on our blog called “Be On The Basics.”
June 22nd, 2016
The most fundamental part of marketing is communicating what, how and why a business does what it does. Often, this is described in a statement of some kind, like a vision statement, a mission statement, a list of corporate values, etc. Learn more about what they are, why they’re important, and how to create them.
June 8th, 2016
As society became over-communicated, Al Ries and Jack Trout introduced a new marketing concept that could help brands cut through the noise – positioning. We re-read their marketing classic to see what insights remain relevant today.
May 11th, 2016
When Pulitzer Prize-winner Charles Duhigg published the bestselling book, “The Power of Habit,” he became suddenly very busy. That experience lead him to write his latest best-seller, “Smarter Faster Better: The Secrets of Being Productive in Life and Business,” which is instantly a must-read on productivity.