April 15th, 2013
Everyone knows that negative press coverage can be the kiss of death for both companies and individuals alike. The reality is, negative press comes with the territory as a politician, but how that coverage is managed can make all the difference. Just take the example of Former British Prime Minister Margaret Thatcher, who has been [...]
March 20th, 2013
As the Republican National Committee prepares for the next bout of elections, the Republican Party is getting a new face, metaphorically speaking. After performing a rigorous GOP analysis, the RNC discovered its perception was merely that of “stuffy, old guys” with no broad-based message. To save face, the Republican National Committee (RNC) has dedicated $10 [...]
March 14th, 2013
While Mayor Michael Bloomberg’s move to ban the sale of sodas over 16oz in New York City may have been shot down by a Supreme Court Judge on Monday, the politician’s plan has caught the media’s attention when it comes to soda companies’ role in America’s obesity problem. The dialogue regarding overweight Americans is a [...]
February 28th, 2013
Hate him or love him, former Italian Prime Minister Silvio Berlusconi has successfully hoisted himself back into parliamentary power once again. The “indefatigable” politician, as the Wall Street Journal coined him this week, has lured in Italian voters for 19 years despite numerous accusations of criminal corruption and lewd sexual acts. Italy’s elections this week [...]
February 25th, 2013
Mislabeled beef has been trifling much of Europe as of late, and a few companies are taking the heat and feeling it burn. IKEA is one of the most recent companies to fall prey to a botched batch of meat, with new self-induced DNA tests detecting traces of horse-meat in their meatballs. IKEA had taken [...]
February 22nd, 2013
When recent news broke of the shooting scandal with Oscar Pistorius there was the legal debate – and then was the branding debate. Would his actions tarnish Nike’s brand? Does Nike pick the wrong athletes to endorse or do they just have bad luck? Well as AdWeek so smartly pointed, Nike’s endorsement bad luck is [...]
February 11th, 2013
One company that has been making headlines over the past few weeks is Research In Motion (RIM) Limited. Or should we say Blackberry? Despite its history, the company first made waves in the business world back in 1999 when it released the first version of its Blackberry smart phone product line. Unfortunately, after years of [...]
February 4th, 2013
San Francisco 49ers head coach Jim Harbaugh refused to speak to the media following his team’s loss to the Baltimore Ravens in Super Bowl 47. The millions of viewers anxious to hear from him got nothing. That would come as a surprise unless you knew his track record with the press. The Wall Street Journal [...]
February 1st, 2013
In case you didn’t watch the Presidential Inauguration two weeks ago, one performance stole the show: Beyoncè Knowles singing the National Anthem–or rather, lip-syncing. Despite the media’s continued criticism over the last two weeks, Beyoncè remained fairly quiet on the topic, until yesterday. While she was a little late to the party, her approach is [...]
January 28th, 2013
One of the latest ads to hit the airways, Coca-Cola’s “Coming Together” campaign, has an interesting focus: fighting obesity. This message was chosen by Coca-Cola as a response to the negative perceptions from consumers and stakeholders. From this ad we can learn how to use a plan, an idea of making a product better and [...]