February 14th, 2012
Happy Valentine’s Day everyone. Today we felt it only fitting to blog about an emotion we don’t often discuss in our daily business. Today we are going discuss–yes you guessed it– love. To be regarded as a love-brand is a status all brands aspire to reach and one only few can achieve. You see love [...]
February 3rd, 2012
In the super bowl of marketing – stories always win With an estimated 111 million viewers, Super Bowl XLV is prime-time for brands to gain attention, but not all advertisements are created equally. Story-lines and viewer engagement are the ultimate touchdowns for this year’s game. Just because an individual laughs at a talking baby or [...]
January 30th, 2012
The titanic capsize of Costa Concordia on January 13, now responsible for 16 deaths and a dozen more missing, has engendered quite a scene at sea with its ‘half-sunken’ cruise ship. In addition, it has also managed to get itself stranded in a media whirlpool. Although the press coverage of the tragic accident seems to [...]
January 20th, 2012
When the clock struck a minute after midnight on January 18th, the online community experienced a 24-hour ‘Wiki-blackout’ from the world’s largest free, web encyclopedia. Many other power brands joined in the high-profile protest, forming a marketing campaign that came across as well-executed and successful. Although most likely unintentional, this unified effort protesting the highly [...]
December 28th, 2011
Cigna Corp. recently introduced a $25 million rebrand of its company and logo in order to better “represent the individual.” However, the new GO YOU logo bears a striking resemblance to Aetna Inc.’s 2001 brand overhaul. Do similar branding strategies between companies help or hurt end results?
December 23rd, 2011
For many, Christmastime and the Holiday Season are the ultimate storytelling experiences. How is it that the same story can inspire joy, hope and happiness among society year after year? Santa is certainly on to something. Here are a few storytelling tips for Public Relations and Marketing Pros from Saint Nick himself: “He makes a [...]
November 21st, 2011
Defining PR, a difficult task for most. But it doesn’t have to be with the power of story.
November 16th, 2011
Penn State’s board of trustees said that they “handled it the best way we could with the information we had and with the time that was available to us,” but by hastily cleaning up the mess that Sandusky left behind, the University missed a spot. There is no human face to put at the forefront [...]
November 3rd, 2011
Since his 2012 Republican presidential bid, Herman Cain, YouTube Sensation and former National Restaurant Association CEO, has been able to handle his PR pretty well. That is until he encountered a full-blown political crisis. Amidst sexual harassment allegations by two former female co-workers, Cain and his campaign staff have been trying to do damage control, [...]
October 24th, 2011
Every successful organization, business, political movement and campaign is grounded by a single message – its “reason for being,” so to speak. At Braithwaite Communications, we call this “What You Stand For” – and unfortunately, the Occupy protesters haven’t figured it out yet. They haven’t outlined their core fundamentals, they haven’t determined their core proposition [...]