Reasons to be Thankful for Social Media

November 20th, 2014

With Thanksgiving just around the corner, we were thinking about the things in the communications world we’re thankful for (in addition, of course, to how thankful we are for our friends, families, colleagues and clients!). This year, we’re giving thanks to the rise of social media. Social media has brought about new ways in which [...]

What I’ve Learned as a Braithwaite Intern

November 12th, 2014

As a public relations student, I learned quickly how internships are key to gaining the skills and experience necessary to enter the communications world. While classes are helpful for building a strong foundation and teaching writing skills, internships give young professionals like me the hands-on and real world experience that will set us apart from [...]

The Top PR and Marketing Monsters to Avoid this Halloween

October 31st, 2014

Happy Halloween, Storytellers! With all of the scary Halloween tales out there, you may think that vampires and zombies are the scariest monsters to avoid this season. However, in the PR and marketing world, there are much scarier ghouls to look out for.  Here are the top PR and marketing monsters to look out for, [...]

Content Management Systems- Which is Right for You?

March 24th, 2014

A company’s website is often its #1 business development tool.  However, an outdated or low functioning site can just as easily send prospects running, right into a competitor’s arms.  When looking to conduct a website facelift, the options are plentiful: design direction, graphic strategy, color palette, navigation structure, analytics partners, widgets and much more!  But [...]

Super Bowl XLVIII: Boulevard Empire

January 30th, 2014

With Super Bowl Sunday fast approaching, New York City is bracing itself for some of the largest-scale marketing the city has ever seen. With Super Bowl commercial prices up twenty percent from last year (a thirty second ad will run you a cool $4 million), big and small brands alike are pursuing creative advertising alternatives [...]

Guinness, Winter Olympics and the Potential of Ephemeral Advertising

January 29th, 2014

Right on time to leverage the hype of the XXII Olympic Winter Games comes Guinness’ commercial spot, “Twins,” the latest installment in the brewer’s Made of More Campaign.   Anchored around the tagline, “The choices we make reveal the true nature of our character,” the somber, perseverance-driven campaign profiles everyday characters and their triumphant bouts of spirit [...]

Budweiser Blitzed: How the Brand Fumbled a Newsjacking Opportunity

January 16th, 2014

Recently, we’ve seen some savvy, observant and quick-to-react brands successfully employ newsjacking to capitalize on timely, popular sports stories. As we previously explained in our DiGiorno Pizza post, newsjacking is the process by which a brand injects its ideas or angles into breaking news, in real-time, to generate media coverage for itself. This past Sunday, [...]

Crisis Mismanagement: The Antics of Toronto Mayor Robert Ford

November 22nd, 2013

Perhaps the most exciting thing to come down the Canadian-American media pipeline as of late: Robert Ford. The Mayor of Toronto has wrestled headlines into a headlock across North America with a spate of leaked videos implicating him in a whirlwind of drug and alcohol abuse. After an exhaustive witch-hunt was launched last May following [...]

Hijack and Hype: DiGiorno’s Lesson in Real-Time Marketing

November 5th, 2013

As the speed of news dissemination continues to accelerate with the expanding role of social networking sites, brands are being challenged to become more alert and responsive to events in the mainstream media. Whoever is the first to recognize an opportunity and turn it into buzz, wins. It’s called newsjacking. DiGiorno provided an example recently [...]

Obama’s State of the Union Address: A Model Presentation for Corporations

October 17th, 2013

The Obama administration offers fruitful lessons in the evolving art of communications for businesses. By embracing new technologies and social media, it has created an unprecedented level of public awareness for its messages. The delivery of the State of the Union address has seen different developments since the first radio broadcast in 1923 by Calvin [...]

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