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Archive for the “Media & Journalism” Category

How to Win Like Berlusconi

February 28th, 2013

Hate him or love him, former Italian Prime Minister Silvio Berlusconi has successfully hoisted himself back into parliamentary power once again. The “indefatigable” politician, as the Wall Street Journal coined him this week, has lured in Italian voters for 19 years despite numerous accusations of criminal corruption and lewd sexual acts. Italy’s elections this week [...]

In the super bowl of marketing – stories always win

February 3rd, 2012

In the super bowl of marketing – stories always win With an estimated 111 million viewers, Super Bowl XLV is prime-time for brands to gain attention, but not all advertisements are created equally. Story-lines and viewer engagement are the ultimate touchdowns for this year’s game. Just because an individual laughs at a talking baby or [...]

“Feel” The Colors Around You.

September 21st, 2011

The meanings and feelings behind colors lead to a very long conversation that might enter the meta-physical realm. But there’s no need to get that deep.  To keep it short and sweet: colors make people “feel stuff.” And designers and marketing professionals make choices regarding color accordingly. To start off, each color has a meaning [...]

COLOR IS TALKING. ARE YOU LISTENING? Part 1

September 7th, 2011

There is a silent force that affects us every day. It can be your friend or foe. And it’s called color.  Color can affect what mood we’re in, what coffee we buy or even what we crave for dinner. It’s part of the reason why some logos are more memorable than others, why brands keep [...]

The New Media Training Message Compass

April 27th, 2011

Ahh, media training.  If you’ve ever been trained, you probably remember the part about messaging, that delivering succinct, proactive messages about your brand is key in any interview with the media.  But most trainers get this part wrong.  They train you to deliver some messages—any messages – but how many messages should you share and [...]

10 Best Ways To Get Your Blog Noticed

April 14th, 2011

Blogs are one of the best social media tools for generating visibility in your market and in the media…unless no one sees them.  Most people suffering from “invisible blog syndrome” believe the quick answer is to post better content.  That’s one answer, but not the best.  Even with videos, graphics, links and smart and clever [...]

The New York Times Pay Wall: Financial Solution or Publicity Suicide?

April 7th, 2011

After months of speculation, on March 17th the New York Times officially announced its move to a pay wall system of article-viewing. And without a doubt, the new system is certainly a financial and publicity risk for the newspaper. It’s one of the first large-scale pay wall systems (others include Newsday and the Wall Street [...]

An Online Newspaper Worth Paying for?

July 21st, 2010

Newspapers have been in trouble for some time.  The surge in free online news sources put a strain on all print media, especially newspapers.  Jokes have been made on sites like The Onion where they “reported” that The Boston Globe had tailored its print edition to its three remaining subscribers.  Due to the vicious cycle [...]

A General Blunder: Stanley McChrystal’s PR Gaffe

June 25th, 2010

General Stanley McChrystal and his staff have succeeded in shaking up how the war in Afghanistan will be run.  It came, however, at the cost of their jobs.  Michael Hastings, a reporter from Rolling Stone Magazine got the opportunity of a lifetime when a volcano eruption grounded him in France with the general and his [...]

Earth Day: Celebration or Sell-Out?

April 27th, 2010

At an on-campus eatery yesterday at the University of Pennsylvania, I was surprised to find options for lunch that are rarely offered at a dining hall. A pizza, stacked with vegetables and a pesto sauce on whole wheat crust being one. I asked the dining hall employee why the pizza had no cheese, a necessary [...]

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