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Archive for the “Public Relations” Category

Republicans Get a Facelift

March 20th, 2013

As the Republican National Committee prepares for the next bout of elections, the Republican Party is getting a new face, metaphorically speaking. After performing a rigorous GOP analysis, the RNC discovered its perception was merely that of “stuffy, old guys” with no broad-based message. To save face, the Republican National Committee (RNC) has dedicated $10 [...]

How to Win Like Berlusconi

February 28th, 2013

Hate him or love him, former Italian Prime Minister Silvio Berlusconi has successfully hoisted himself back into parliamentary power once again. The “indefatigable” politician, as the Wall Street Journal coined him this week, has lured in Italian voters for 19 years despite numerous accusations of criminal corruption and lewd sexual acts. Italy’s elections this week [...]

“Where’s the Beef?” Don’t Ask IKEA

February 25th, 2013

Mislabeled beef has been trifling much of Europe as of late, and a few companies are taking the heat and feeling it burn. IKEA is one of the most recent companies to fall prey to a botched batch of meat, with new self-induced DNA tests detecting traces of horse-meat in their meatballs. IKEA had taken [...]

Branding Isn’t Complicated, It’s Just Common Sense

February 22nd, 2013

When recent news broke of the shooting scandal with Oscar Pistorius there was the legal debate – and then was the branding debate. Would his actions tarnish Nike’s brand? Does Nike pick the wrong athletes to endorse or do they just have bad luck? Well as AdWeek so smartly pointed, Nike’s endorsement bad luck is [...]

Block the football, not the press

February 4th, 2013

San Francisco 49ers head coach Jim Harbaugh refused to speak to the media following his team’s loss to the Baltimore Ravens in Super Bowl 47. The millions of viewers anxious to hear from him got nothing. That would come as a surprise unless you knew his track record with the press. The Wall Street Journal [...]

Coca-Cola: Saving Face by Saving Waists

January 28th, 2013

One of the latest ads to hit the airways, Coca-Cola’s “Coming Together” campaign, has an interesting focus: fighting obesity. This message was chosen by Coca-Cola as a response to the negative perceptions from consumers and stakeholders. From this ad we can learn how to use a plan, an idea of making a product better and [...]

In the super bowl of marketing – stories always win

February 3rd, 2012

In the super bowl of marketing – stories always win With an estimated 111 million viewers, Super Bowl XLV is prime-time for brands to gain attention, but not all advertisements are created equally. Story-lines and viewer engagement are the ultimate touchdowns for this year’s game. Just because an individual laughs at a talking baby or [...]

Captain Missing from the ‘PR Cruise’

January 30th, 2012

The titanic capsize of Costa Concordia on January 13, now responsible for 16 deaths and a dozen more missing, has engendered quite a scene at sea with its ‘half-sunken’ cruise ship. In addition, it has also managed to get itself stranded in a media whirlpool. Although the press coverage of the tragic accident seems to [...]

Winter is the Season of Storytelling – Is yours worth spreading?

December 23rd, 2011

For many, Christmastime and the Holiday Season are the ultimate storytelling experiences.  How is it that the same story can inspire joy, hope and happiness among society year after year? Santa is certainly on to something.  Here are a few storytelling tips for Public Relations and Marketing Pros from Saint Nick himself:  “He makes a [...]

Defining PR with the Power of Story

November 21st, 2011

Defining PR, a difficult task for most. But it doesn’t have to be with the power of story.

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