Archive for the “Storytelling” Category

Storytelling Lessons from Baseball Legend Vin Scully

October 4th, 2016

By Andrew Africk October 4, 2016 Los Angeles Dodgers broadcaster Vin Scully broadcasted his last game on Oct. 2, 2016, electing to retire at the end of the regular season. He’s considered by many to be the greatest sports broadcaster of all-time, having spent an absurd 67 years with the Dodgers, and voicing some of [...]

Be On The Books: “Good to Great”

September 28th, 2016

This October marks the 15th anniversary of “Good to Great” by Jim Collins, one of the most influential business books in history. It has sold millions of copies, and many of its phrases have become regular elements of the management lexicon, making it essential reading for leaders and young professionals alike. We find that it still holds up today.

Be On The Books: “The Art of Explanation”

August 11th, 2016

Business people have a lot of explaining to do. Literally. We’re always explaining products to customers, explaining new initiatives to colleagues, or explaining what it is we do all day to our higher-ups. The problem is, explaining something effectively is a skill, but we rarely think of it that way. We do it without thinking, and when we don’t explain something well, we create confused customers, disengaged employees, and unimpressed executives.

Be On The Basics: Public Relations

July 28th, 2016

There used to be a time when all PR firms did was announce stuff. That time is long gone. In modern times, public relations professionals craft the strategy behind a company’s messaging – what it should say, what it shouldn’t say, and how to say it. Learn more about PR fundamentals.

Be On The Books: “Made to Stick”

July 13th, 2016

How do we know that “Made to Stick: Why Some Ideas Survive and Others Die” is a modern marketing classic, a book that stands out from the hundreds of others on effective communications? Because when we read again almost 10 years since its first publication, we realized how many examples and lessons from the book we use all the time, without even remembering where we first heard them.

Communications Strategies Behind Philly’s Soda Tax Debate

July 6th, 2016

Philly’s soda tax debate is a textbook case study on the art of defining and framing an argument.

Introducing “Be On The Basics”

June 22nd, 2016

Despite what the latest magazine articles say, the truth is that the large majority of businesses would be far better off focusing on marketing fundamentals. That’s why we’re introducing a new series here on our blog called “Be On The Basics.”

Be On The Basics: Mission, Vision, Values and Purpose Statements

June 22nd, 2016

The most fundamental part of marketing is communicating what, how and why a business does what it does. Often, this is described in a statement of some kind, like a vision statement, a mission statement, a list of corporate values, etc. Learn more about what they are, why they’re important, and how to create them.

Be On The Books: “Positioning”

June 8th, 2016

As society became over-communicated, Al Ries and Jack Trout introduced a new marketing concept that could help brands cut through the noise – positioning. We re-read their marketing classic to see what insights remain relevant today.

Be On The Books: "Smarter Faster Better"

May 11th, 2016

When Pulitzer Prize-winner Charles Duhigg published the bestselling book, “The Power of Habit,” he became suddenly very busy. That experience lead him to write his latest best-seller, “Smarter Faster Better: The Secrets of Being Productive in Life and Business,” which is instantly a must-read on productivity.

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