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Archive for the “Innovation & Technology” Category

RIM aka Blackberry: Technology’s Comeback Kid

February 11th, 2013

One company that has been making headlines over the past few weeks is Research In Motion (RIM) Limited. Or should we say Blackberry? Despite its history, the company first made waves in the business world back in 1999 when it released the first version of its Blackberry smart phone product line. Unfortunately, after years of [...]

For Engaged Employees-Let the Yammering Begin!

July 31st, 2012

Last month, Microsoft announced its plan to purchase “social enterprising network” Yammer for $1.2 billion, making this the company’s largest acquisition since Skype, which Microsoft purchased last year for $8.2 billion. According to Microsoft, Yammer will allow employees of participating companies to post announcements, share files, create events, and swap messages in a “gated Facebook.” [...]

In the super bowl of marketing – stories always win

February 3rd, 2012

In the super bowl of marketing – stories always win With an estimated 111 million viewers, Super Bowl XLV is prime-time for brands to gain attention, but not all advertisements are created equally. Story-lines and viewer engagement are the ultimate touchdowns for this year’s game. Just because an individual laughs at a talking baby or [...]

“Feel” The Colors Around You.

September 21st, 2011

The meanings and feelings behind colors lead to a very long conversation that might enter the meta-physical realm. But there’s no need to get that deep.  To keep it short and sweet: colors make people “feel stuff.” And designers and marketing professionals make choices regarding color accordingly. To start off, each color has a meaning [...]

Testing the Waters of Social Media

July 29th, 2011

From the largest corporation to the smallest family owned business, everyone is jumping on the social media bandwagon. But are they going about it the right way? While social media can be a powerful tool it must be carefully implemented as one element of an overall marketing strategy.  The mistake many organizations make is they [...]

And the Pope Tweets

June 30th, 2011

Do you think you’re the only person who still doesn’t have a twitter account? Well…you may be. The widespread nature of social media was reinforced Tuesday when Pope Benedict took his first step into the Twitterverse. Benedict’s first tweet introduced a new Vatican news portal, a major component of the Vatican’s social media initiative to [...]

Will T-Mobile Make Nice With AT&T?

March 30th, 2011

From a marketing perspective, perhaps what interests me the most about AT&T’s proposed $39B acquisition of T-Mobile is how the two companies will play nice with one another if the deal goes through.  After all, keep in mind since November that T-Mobile has aggressively critiqued AT&T’s network through their myTouch 4G ad campaign parodying Apple’s [...]

Toyota’s Ideas for Good Program a Public Relations Good Idea

February 18th, 2011

Toyota has chosen an interesting strategy to counter last year’s and this year’s bad press: a strategy that’s nearly 100% unrelated to the selling of their cars. The new campaign is named Ideas for Good and it urges the public to invent ways to use Toyota’s technology in new, innovative ways — ways that will [...]

Video Killed the Television Star?

October 13th, 2010

For many of us, we can all agree that there’s nothing better than going home after a long day and curling up to watch your favorite program.  More and more however, it seems that viewers are turning to their computer screens rather than their televisions to watch the content they desire most. In fact, a [...]

An Online Newspaper Worth Paying for?

July 21st, 2010

Newspapers have been in trouble for some time.  The surge in free online news sources put a strain on all print media, especially newspapers.  Jokes have been made on sites like The Onion where they “reported” that The Boston Globe had tailored its print edition to its three remaining subscribers.  Due to the vicious cycle [...]

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