Archive for the “Viral & Guerilla Marketing” Category

In the super bowl of marketing – stories always win

February 3rd, 2012

In the super bowl of marketing – stories always win With an estimated 111 million viewers, Super Bowl XLV is prime-time for brands to gain attention, but not all advertisements are created equally. Story-lines and viewer engagement are the ultimate touchdowns for this year’s game. Just because an individual laughs at a talking baby or [...]

Are You a YouTube Brand?

July 13th, 2011

The viral video is a social phenomenon that enables anyone to share a message about a brand. Companies like T-Mobile, Vodafone, Coca-Cola and Samsung have jumped onto the social media bandwagon by integrating this process into their online marketing strategies. As companies make viral videos, they try to imitate a low-budget video by filming with [...]

Pop-Tarts World Drives Delicious Brand Awareness

September 9th, 2010

Following the lead of M&M’s and Hershey’s, Kellogg’s opened a retail store near Times Square last month dedicated entirely to Pop Tarts . Pop-Tarts World is a café where people can buy just about anything made of Pop Tarts, including…wait for it, Pop Tart sushi. Gross? Maybe. Something I want to try? Definitely! These Times [...]

The NFL Controls the Message

November 24th, 2009

Not to be simplistic, but the NFL is pretty big business. It didn’t get that way by letting just anybody do whatever they want on the field of play. Message discipline always rules the day when it comes too league matters. And in the last couple of weeks we’ve seen the League crack down on [...]

Tweet the Vote

October 30th, 2009

Remember those MTV ads urging viewers to Rock the Vote?   You know, those ads where they got hip celebrities who could connect with the young public on screen, and urging young viewers to go out and do their civic duty?  Well now politicos are looking to connect with the younger generation in a different way, [...]

VW Wants to Share the Fun

October 21st, 2009

“We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The Fun Theory.” This statement is the impetus for a clever viral marketing campaign from Volkswagen launched last week that has already yielded more than 3 million impressions online. The lead video, [...]

Quick Hits on a Big Day for Philly Papers

September 15th, 2009

Some quick hits on the morning of what might be a monumental decision in the history of the Philadelphia Inquirer and Daily News… By now, you know that Kanye West made a drunken scene at Sunday night’s VMA Awards. Even President Obama called West a “jackass” – albeit off the record. West has spent the [...]

Catching a 99 Cent Cab?

June 23rd, 2009

99 cents for a cab ride in New York City? Sounds like a pretty good deal when a typical NYC cab ride costs between $10 and $20 (sometimes even more) depending on traffic. During the month of June, Verizon is showing people the value of a dollar to raise awareness for their prepaid cellular plans. [...]

Retailers Cash in on Social Media

May 8th, 2009

Times are tough. Wallets are tight. We’re all hearing these phrases with great frequency as we weather the recession. And while there may be some truth to them, there is always an exception to the rule. Who would’ve guessed that despite massive layoffs, filings for Chapter 11, and tremendous budget cuts, online retailers are increasing [...]

Good Idea, Mate

May 6th, 2009

Tourism Queensland gets my vote for the best F-the recession marketing idea yet. Back in January, the organization responsible for promoting Australia’s Great Barrier Reef and its surrounding islands launched its “Best Job in the World Competition,” a contest to win a job worth $100K “for lazing around a beautiful tropical island for six months.” [...]

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