Archive for the “Point of View Marketing” Category

Winter is the Season of Storytelling – Is yours worth spreading?

December 23rd, 2011

For many, Christmastime and the Holiday Season are the ultimate storytelling experiences.  How is it that the same story can inspire joy, hope and happiness among society year after year? Santa is certainly on to something.  Here are a few storytelling tips for Public Relations and Marketing Pros from Saint Nick himself:  “He makes a [...]

Story Versus Facts

October 4th, 2011

In the famous 60s TV show, Dragnet, officer Jack Webb made famous a catch phrase for integrating witnesses to a crime.  “Just the facts, m’am.  Just the facts.”  But as it turns out, the real crime is using facts alone to tell a marketing story. “Story, as a pattern, is a powerful way of organizing [...]

“Feel” The Colors Around You.

September 21st, 2011

The meanings and feelings behind colors lead to a very long conversation that might enter the meta-physical realm. But there’s no need to get that deep.  To keep it short and sweet: colors make people “feel stuff.” And designers and marketing professionals make choices regarding color accordingly. To start off, each color has a meaning [...]


September 7th, 2011

There is a silent force that affects us every day. It can be your friend or foe. And it’s called color.  Color can affect what mood we’re in, what coffee we buy or even what we crave for dinner. It’s part of the reason why some logos are more memorable than others, why brands keep [...]

Ford finds “The One”

October 7th, 2010

Guest blog from BC Intern, Jarred: Nowadays, putting together advertising campaigns can be as complex as spending millions of dollars shooting action packed scenes for commercials or as simple as posting 140 characters in a tweet on Twitter. While taking either direction can lead to success, there’s one key point companies must remember: marketing campaigns [...]

Kid-Tested, "Boomer" Approved

June 22nd, 2010

Who’s right, Betty White or the newest AARP Social Media Survey for the baby boomer crowd?  On her recent SNL appearance, White satirically exclaimed that social media tools, like Facebook (the site that helped put her on SNL) are a “huge waste of time.”  But, according to a recent AARP study, one in four Americans [...]

Single Out Your Audience

April 28th, 2010

With access to endless amounts of audience research niche marketing is more prevalent and calculated than ever before. Companies target moms, kids, and even grandparents, but are they forgetting someone?  Based on an article in BrandWeek the answer would appear to be yes. According to Bureau of Labor Statistics, singles, as in the unmarried, spent [...]

VW Wants to Share the Fun

October 21st, 2009

“We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The Fun Theory.” This statement is the impetus for a clever viral marketing campaign from Volkswagen launched last week that has already yielded more than 3 million impressions online. The lead video, [...]

Catching a 99 Cent Cab?

June 23rd, 2009

99 cents for a cab ride in New York City? Sounds like a pretty good deal when a typical NYC cab ride costs between $10 and $20 (sometimes even more) depending on traffic. During the month of June, Verizon is showing people the value of a dollar to raise awareness for their prepaid cellular plans. [...]

Thought Leadership: Show It, Don’t Say It

February 4th, 2009

You get the request in public relations all the time: “I want to be a thought leader.” The problem is that saying it – even wanting it really badly – doesn’t make it happen. You have to earn it. You have to prove it. And that’s exactly what one client we work with did last [...]

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