December 23rd, 2011
For many, Christmastime and the Holiday Season are the ultimate storytelling experiences. How is it that the same story can inspire joy, hope and happiness among society year after year? Santa is certainly on to something. Here are a few storytelling tips for Public Relations and Marketing Pros from Saint Nick himself: “He makes a [...]
October 4th, 2011
In the famous 60s TV show, Dragnet, officer Jack Webb made famous a catch phrase for integrating witnesses to a crime. “Just the facts, m’am. Just the facts.” But as it turns out, the real crime is using facts alone to tell a marketing story. “Story, as a pattern, is a powerful way of organizing [...]
September 21st, 2011
The meanings and feelings behind colors lead to a very long conversation that might enter the meta-physical realm. But there’s no need to get that deep. To keep it short and sweet: colors make people “feel stuff.” And designers and marketing professionals make choices regarding color accordingly. To start off, each color has a meaning [...]
September 7th, 2011
There is a silent force that affects us every day. It can be your friend or foe. And it’s called color. Color can affect what mood we’re in, what coffee we buy or even what we crave for dinner. It’s part of the reason why some logos are more memorable than others, why brands keep [...]
October 7th, 2010
Guest blog from BC Intern, Jarred: Nowadays, putting together advertising campaigns can be as complex as spending millions of dollars shooting action packed scenes for commercials or as simple as posting 140 characters in a tweet on Twitter. While taking either direction can lead to success, there’s one key point companies must remember: marketing campaigns [...]
June 22nd, 2010
Who’s right, Betty White or the newest AARP Social Media Survey for the baby boomer crowd? On her recent SNL appearance, White satirically exclaimed that social media tools, like Facebook (the site that helped put her on SNL) are a “huge waste of time.” But, according to a recent AARP study, one in four Americans [...]
April 28th, 2010
With access to endless amounts of audience research niche marketing is more prevalent and calculated than ever before. Companies target moms, kids, and even grandparents, but are they forgetting someone? Based on an article in BrandWeek the answer would appear to be yes. According to Bureau of Labor Statistics, singles, as in the unmarried, spent [...]
October 21st, 2009
“We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The Fun Theory.” This statement is the impetus for a clever viral marketing campaign from Volkswagen launched last week that has already yielded more than 3 million impressions online. The lead video, [...]
June 23rd, 2009
99 cents for a cab ride in New York City? Sounds like a pretty good deal when a typical NYC cab ride costs between $10 and $20 (sometimes even more) depending on traffic. During the month of June, Verizon is showing people the value of a dollar to raise awareness for their prepaid cellular plans. [...]
February 4th, 2009
You get the request in public relations all the time: “I want to be a thought leader.” The problem is that saying it – even wanting it really badly – doesn’t make it happen. You have to earn it. You have to prove it. And that’s exactly what one client we work with did last [...]