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Archive for the “Branding” Category

Becoming One with a Brand

June 14th, 2013

These days when brands talk about web design and their marketing strategies, the phrase “immersive experience” seems to constantly come up. But what is immersive experience? The immersive experience is about crafting an engaging brand experience for consumers through visual and interactive storytelling. Brands compete for consumers’ attention using a highly visual—and often social—web environment [...]

Republicans Get a Facelift

March 20th, 2013

As the Republican National Committee prepares for the next bout of elections, the Republican Party is getting a new face, metaphorically speaking. After performing a rigorous GOP analysis, the RNC discovered its perception was merely that of “stuffy, old guys” with no broad-based message. To save face, the Republican National Committee (RNC) has dedicated $10 [...]

RIM aka Blackberry: Technology’s Comeback Kid

February 11th, 2013

One company that has been making headlines over the past few weeks is Research In Motion (RIM) Limited. Or should we say Blackberry? Despite its history, the company first made waves in the business world back in 1999 when it released the first version of its Blackberry smart phone product line. Unfortunately, after years of [...]

Coca-Cola: Saving Face by Saving Waists

January 28th, 2013

One of the latest ads to hit the airways, Coca-Cola’s “Coming Together” campaign, has an interesting focus: fighting obesity. This message was chosen by Coca-Cola as a response to the negative perceptions from consumers and stakeholders. From this ad we can learn how to use a plan, an idea of making a product better and [...]

The Story of the Coca-Cola Journey

November 12th, 2012

Boxer Marlen Esparza was the first American woman to qualify for the Olympics. She was also one of Coca-Cola’s Olympic 8-pack of Athletes who talked about the importance of working hard on behalf of others. While you may expect to read a story like this in  Women’s Health or Fitness Magazine, this is actually the [...]

Borrowing brand loyalty

June 20th, 2012

Earlier this week Mitt Romney showed us a key lesson about borrowing brand loyalty.  Looking to connect with the “real” Pennsylvanians, he decided that he’d grab quick lunch at our beloved Wawa and borrow some of the brand love.  Nice try.  Mitt, if you’re going to borrow brand loyalty, you need to know and at least [...]

Love Brands

February 14th, 2012

Happy Valentine’s Day everyone.  Today we felt it only fitting to blog about an emotion we don’t often discuss in our daily business.  Today we are going discuss–yes you guessed it– love.  To be regarded as a love-brand is a status all brands aspire to reach and one only few can achieve.  You see love [...]

In the super bowl of marketing – stories always win

February 3rd, 2012

In the super bowl of marketing – stories always win With an estimated 111 million viewers, Super Bowl XLV is prime-time for brands to gain attention, but not all advertisements are created equally. Story-lines and viewer engagement are the ultimate touchdowns for this year’s game. Just because an individual laughs at a talking baby or [...]

Battle of the Brands: Cigna vs. Aetna

December 28th, 2011

Cigna Corp. recently introduced a $25 million rebrand of its company and logo in order to better “represent the individual.” However, the new GO YOU logo bears a striking resemblance to Aetna Inc.’s 2001 brand overhaul. Do similar branding strategies between companies help or hurt end results?

Winter is the Season of Storytelling – Is yours worth spreading?

December 23rd, 2011

For many, Christmastime and the Holiday Season are the ultimate storytelling experiences.  How is it that the same story can inspire joy, hope and happiness among society year after year? Santa is certainly on to something.  Here are a few storytelling tips for Public Relations and Marketing Pros from Saint Nick himself:  “He makes a [...]

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