Blog...

Archive for the “Art & Design” Category

Becoming One with a Brand

June 14th, 2013

These days when brands talk about web design and their marketing strategies, the phrase “immersive experience” seems to constantly come up. But what is immersive experience? The immersive experience is about crafting an engaging brand experience for consumers through visual and interactive storytelling. Brands compete for consumers’ attention using a highly visual—and often social—web environment [...]

COLOR HAS A JOB IN EVERY MEDIUM

September 28th, 2011

Color is not limited to the printed page and for this reason, we’re dedicating this week’s post to commercials, as color’s power of persuasion is at its finest when paired with a moving image. The principles taught in the past three blogs are just as vital in video as they are in logos. Whether you’re [...]

“Feel” The Colors Around You.

September 21st, 2011

The meanings and feelings behind colors lead to a very long conversation that might enter the meta-physical realm. But there’s no need to get that deep.  To keep it short and sweet: colors make people “feel stuff.” And designers and marketing professionals make choices regarding color accordingly. To start off, each color has a meaning [...]

COLOR IS TALKING. ARE YOU LISTENING? Part 1

September 7th, 2011

There is a silent force that affects us every day. It can be your friend or foe. And it’s called color.  Color can affect what mood we’re in, what coffee we buy or even what we crave for dinner. It’s part of the reason why some logos are more memorable than others, why brands keep [...]

Graphically (mis)Understood

June 23rd, 2011

35NDUZJR6TXA As PR professionals we’re experts at pitching the media and have no problems with words. We’re trained to write press releases, white papers and website copy, and can quote marketing buzzwords at the drop of a hat. But we trust our graphic design teams to, as many PR professionals like to put it, “make [...]

Colors in Cultures

May 20th, 2010

Last month, David McCandless, author of Information is Beautiful, came up with yet another gorgeous infographic. This one delves into 13 colors and their emotional representation across the span of 10 cultures. The 84 emotions range from Anger to Joy to Success to Wisdom and how various cultures express that emotion with a particular color. [...]

Obsessive-Compulsive Design Disorder

March 17th, 2010

Blog post from graphic designer Kate: The difference between a job and a career is that your career is driven by a passion for a particular subject. As many of my coworkers will tell you, I’m passionate about many design-related subjects, particularly typography. And I’m not alone – look no further than this guy’s rant [...]

Fostering Creativity in North Philadelphia

March 4th, 2010

How many of you can say you’ve sold artwork by age 14? After tonight, twenty middle school students from North Philadelphia’s Young Scholars Charter School will add this credential to their growing resume of academic and personal achievements. Their work is being showcased at the 3rd annual Young Scholars Student Silent Art Auction held at [...]

Caring In Style

October 28th, 2009

In an effort to alleviate some of the approximate 23.8 billion pounds of clothing and textiles that end up in a landfill each year, Levi Strauss & Co is making a change to their clothing tags. They hope to achieve this by adding a simple “donate to Goodwill” icon to the set of instructions, in [...]

Learning from Innovative Executives

September 29th, 2009

What qualities do the best innovators share? Researchers at Brigham Young conducting a six-year study surveying 3,000 creative executives identified five core skills that differentiate them: Associating, Questioning, Observing, Experimenting, and Networking. Professor Jeff Fryer defines these characteristics here in an interview with Harvard Business Review: “The first skill is what we call ‘associating.’ It’s [...]

Blog Archive:

© 2010 Braithwaite Communications, Inc. All Rights Reserved | (215) 564 3200 | info@gobraithwaite.com | Philadelphia, PA
Agency Marketing Expertise: Public Relations | Branding | Social Media | Internal Communications | Advertising