September 28th, 2011
Color is not limited to the printed page and for this reason, we’re dedicating this week’s post to commercials, as color’s power of persuasion is at its finest when paired with a moving image. The principles taught in the past three blogs are just as vital in video as they are in logos. Whether you’re [...]
September 21st, 2011
The meanings and feelings behind colors lead to a very long conversation that might enter the meta-physical realm. But there’s no need to get that deep. To keep it short and sweet: colors make people “feel stuff.” And designers and marketing professionals make choices regarding color accordingly. To start off, each color has a meaning [...]
September 7th, 2011
There is a silent force that affects us every day. It can be your friend or foe. And it’s called color. Color can affect what mood we’re in, what coffee we buy or even what we crave for dinner. It’s part of the reason why some logos are more memorable than others, why brands keep [...]
June 23rd, 2011
35NDUZJR6TXA As PR professionals we’re experts at pitching the media and have no problems with words. We’re trained to write press releases, white papers and website copy, and can quote marketing buzzwords at the drop of a hat. But we trust our graphic design teams to, as many PR professionals like to put it, “make [...]
May 20th, 2010
Last month, David McCandless, author of Information is Beautiful, came up with yet another gorgeous infographic. This one delves into 13 colors and their emotional representation across the span of 10 cultures. The 84 emotions range from Anger to Joy to Success to Wisdom and how various cultures express that emotion with a particular color. [...]
March 17th, 2010
Blog post from graphic designer Kate: The difference between a job and a career is that your career is driven by a passion for a particular subject. As many of my coworkers will tell you, I’m passionate about many design-related subjects, particularly typography. And I’m not alone – look no further than this guy’s rant [...]
March 4th, 2010
How many of you can say you’ve sold artwork by age 14? After tonight, twenty middle school students from North Philadelphia’s Young Scholars Charter School will add this credential to their growing resume of academic and personal achievements. Their work is being showcased at the 3rd annual Young Scholars Student Silent Art Auction held at [...]
October 28th, 2009
In an effort to alleviate some of the approximate 23.8 billion pounds of clothing and textiles that end up in a landfill each year, Levi Strauss & Co is making a change to their clothing tags. They hope to achieve this by adding a simple “donate to Goodwill” icon to the set of instructions, in [...]
September 29th, 2009
What qualities do the best innovators share? Researchers at Brigham Young conducting a six-year study surveying 3,000 creative executives identified five core skills that differentiate them: Associating, Questioning, Observing, Experimenting, and Networking. Professor Jeff Fryer defines these characteristics here in an interview with Harvard Business Review: “The first skill is what we call ‘associating.’ It’s [...]
June 25th, 2009
Last week the Senate approved new legislation, which will potentially increase strict rules on the making and marketing of tobacco products. Restrictions like banning most tobacco flavorings, and reducing some of the 60 carcinogens and 4,000 toxins in cigarettes will affect production. Terms like “light” and “low tar” will also no longer allowed to be [...]