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Archive for the “Crisis Communications” Category

The Iron Lady’s Weak Crisis Cache

April 15th, 2013

Everyone knows that negative press coverage can be the kiss of death for both companies and individuals alike. The reality is, negative press comes with the territory as a politician, but how that coverage is managed can make all the difference.  Just take the example of Former British Prime Minister Margaret Thatcher, who has been [...]

How to Win Like Berlusconi

February 28th, 2013

Hate him or love him, former Italian Prime Minister Silvio Berlusconi has successfully hoisted himself back into parliamentary power once again. The “indefatigable” politician, as the Wall Street Journal coined him this week, has lured in Italian voters for 19 years despite numerous accusations of criminal corruption and lewd sexual acts. Italy’s elections this week [...]

“Where’s the Beef?” Don’t Ask IKEA

February 25th, 2013

Mislabeled beef has been trifling much of Europe as of late, and a few companies are taking the heat and feeling it burn. IKEA is one of the most recent companies to fall prey to a botched batch of meat, with new self-induced DNA tests detecting traces of horse-meat in their meatballs. IKEA had taken [...]

Branding Isn’t Complicated, It’s Just Common Sense

February 22nd, 2013

When recent news broke of the shooting scandal with Oscar Pistorius there was the legal debate – and then was the branding debate. Would his actions tarnish Nike’s brand? Does Nike pick the wrong athletes to endorse or do they just have bad luck? Well as AdWeek so smartly pointed, Nike’s endorsement bad luck is [...]

Handling a Crisis – Is Conrail on the Right Track?

December 10th, 2012

I was telling a class at Wharton last week about the role of story in managing a crisis. I used the recent Conrail incident as a simple lesson about response speed. What most people fail to realize is that a crisis is a story. There are heroes and villains, victims and perpetrators, characters and settings [...]

A Lesson in Crisis Planning: Don’t Wait for the Hurricane to Hit

November 12th, 2012

Unfortunately, with today’s fast-moving news cycle, Hurricane Sandy has already become a distant memory for some. But for those that were directly in its path, the aftereffects will be felt for a long time.   It’ll take months and years before everything is rebuilt and back to normal in parts of New Jersey and New York. [...]

Bloomberg’s Soda Ban Causes Bubbling Controversy

June 19th, 2012

Mayor Bloomberg’s ban of sodas larger than 16 ounces to suppress obesity rates has caused an uprising, with some of its prominent opponents including The American Beverage Association and Jon Stewart.   As I sit here drinking my Sprite Zero, I cannot help but feel grateful that this ban will not directly affect me. This ban [...]

Captain Missing from the ‘PR Cruise’

January 30th, 2012

The titanic capsize of Costa Concordia on January 13, now responsible for 16 deaths and a dozen more missing, has engendered quite a scene at sea with its ‘half-sunken’ cruise ship. In addition, it has also managed to get itself stranded in a media whirlpool. Although the press coverage of the tragic accident seems to [...]

Winter is the Season of Storytelling – Is yours worth spreading?

December 23rd, 2011

For many, Christmastime and the Holiday Season are the ultimate storytelling experiences.  How is it that the same story can inspire joy, hope and happiness among society year after year? Santa is certainly on to something.  Here are a few storytelling tips for Public Relations and Marketing Pros from Saint Nick himself:  “He makes a [...]

A Human Crisis Needs a Human Face

November 16th, 2011

Penn State’s board of trustees said that they “handled it the best way we could with the information we had and with the time that was available to us,” but by hastily cleaning up the mess that Sandusky left behind, the University missed a spot. There is no human face to put at the forefront [...]

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