Archive for the “Digital & Social Media” Category

The Story of the Coca-Cola Journey

November 12th, 2012

Boxer Marlen Esparza was the first American woman to qualify for the Olympics. She was also one of Coca-Cola’s Olympic 8-pack of Athletes who talked about the importance of working hard on behalf of others. While you may expect to read a story like this in  Women’s Health or Fitness Magazine, this is actually the [...]

Zuckerberg’s New Public Speaking Savvy

September 26th, 2012

Lately, people have been noticing a more polished Mark Zuckerberg. The 28-year old Facebook founder and CEO recently spoke at the TechCrunch: Disrupt technology conference for the first time since the company went public in May. The tech world and Wall Street eagerly sought his explanation of the smattering of fumbles that occurred since the [...]

For Engaged Employees-Let the Yammering Begin!

July 31st, 2012

Last month, Microsoft announced its plan to purchase “social enterprising network” Yammer for $1.2 billion, making this the company’s largest acquisition since Skype, which Microsoft purchased last year for $8.2 billion. According to Microsoft, Yammer will allow employees of participating companies to post announcements, share files, create events, and swap messages in a “gated Facebook.” [...]

Holding a Torch to Olympic Sponsorship

July 9th, 2012

This summer’s Olympic Games in London, beginning July 27th, promise to be an exciting show of international athleticism. However, many Olympic corporate sponsors face the challenge of creating marketing campaigns that appeal to younger generations by relying on social media such as Facebook, Twitter, and YouTube. According to Coca-Cola, the average Olympic viewer in developed [...]

In the super bowl of marketing – stories always win

February 3rd, 2012

In the super bowl of marketing – stories always win With an estimated 111 million viewers, Super Bowl XLV is prime-time for brands to gain attention, but not all advertisements are created equally. Story-lines and viewer engagement are the ultimate touchdowns for this year’s game. Just because an individual laughs at a talking baby or [...]

Captain Missing from the ‘PR Cruise’

January 30th, 2012

The titanic capsize of Costa Concordia on January 13, now responsible for 16 deaths and a dozen more missing, has engendered quite a scene at sea with its ‘half-sunken’ cruise ship. In addition, it has also managed to get itself stranded in a media whirlpool. Although the press coverage of the tragic accident seems to [...]

What Will Facebook Timeline Mean for Brand Pages?

October 6th, 2011

By now, everyone knows about Facebook’s new Timeline interface for user profiles. What has everyone speculating however, are the upcoming changes to Facebook Pages.  Although the date for the launch of the new Facebook Pages hasn’t been revealed yet, given users’ new interface and Facebook’s socializing philosophy, we can foresee some of the uses Pages [...]

Twitter Takes the Crown in Financial Services Firms

August 29th, 2011

The social media results are in for financial services firms…and they’re looking good for Twitter. According to a new study by research firm Corporate Insight, Twitter’s popularity among financial services firms is soaring, while Facebook’s popularity is merely modestly increasing. Over the past three years, Twitter use among financial groups – including banking, brokerage, credit [...]

Testing the Waters of Social Media

July 29th, 2011

From the largest corporation to the smallest family owned business, everyone is jumping on the social media bandwagon. But are they going about it the right way? While social media can be a powerful tool it must be carefully implemented as one element of an overall marketing strategy.  The mistake many organizations make is they [...]

Crisis Management Used to be Easy

July 21st, 2011

As Rupert Murdoch, ex-congressman Weiner, Johnson and Johnson and countless others now know, the media can be a difficult beast to tame. Its ever changing formats and rules can keep even the best PR counselors off balance. Thomas Baekdal, the social media researcher from Scandinavia, has put together one of the best graphics of the [...]

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