Wouldn’t it be awesome if you put a blog on your website, wrote one entry and suddenly your sales tripled?
Like most things, blogging isn’t that easy. It isn’t an instant sales machine. You can’t get it for three easy payments of $19.95. But using a blog to build credibility and trust with client and prospects can help you grow your business.
Earlier this month, the Wall Street Journal featured an article that discusses just this topic. But what really stood out to me was the story of Tracy L. Coenen and her blog Fraudfiles:
The Milwaukee-based firm’s revenue rose 31% last year from 2005, and is expected to climb 50% this year from 2006, Ms. Coenen says. She spends about 30 to 45 minutes a day posting as many as three entries on her blog, offering news and opinions about her specialty. The blog is located within the company’s Web site, www.sequence-inc.com.
When we talk to people about blogging as part of a comprehensive communications strategy, many are concerned about the time they have to spend writing a blog. As this article and Tracy point out, a blog does not have to be a white paper or a press release. In fact, it shouldn’t be either. It should be a series of short thoughts and perspectives on a relevant topic. Granted, it might actually take you a little while to find your specific point of view and get blogging, but it’s worth it.
If I told you that you could grow your business 30 to 50 percent by spending an hour on the street corner talking to random people about your business, you would probably do it. As uncomfortable as it sounds, that kind of growth is worth it. Now imagine if I told you that kind of growth was possible by just sitting in front of your computer and writing something interesting to your customers – and potentials. Sounds pretty simple, huh?
So why not pick today as the day to get started? Work your way into it. Spend just 10 minutes today writing something you think is thought provoking or insightful. You don’t have to post it on the internet. Just save it away. Tomorrow spend 15 minutes. The next day spend 20. And so on. When you’re ready and in the groove, start posting. Pretty soon, it will be as easy as it sounds.