It feels good to be right. About a month ago (December 20th), I wrote a post called “Somethin’ to Talk About” about word of mouth (WOM) marketing. I quoted a survey by the Keller Fay Group that shows that WOM is twice as valuable as paid media.
Well today, BIGresearch released another survey about the importance of WOM that I had to share with you. It shows that 94% of consumers regularly or occasionally give advice about products and services they purchased and 91% regularly or occasionally seek advice about products and services before making a purchase.
They use two examples to highlight this point: electronics and automobiles – both big purchase items.
In both cases, “word of mouth” comes in first in terms as an influence on purchasing decisions. “Read article” also comes in high on the list. Believe it or not, PR can actually help sell products. I knew I was in this business for a reason. . .