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Brand YOU

February 13th, 2008

 
In 2006, TIME magazine’s Person of the Year was none other than YOU.  Do you remember this from all the way back in 2006? TIME’s editors were trying to capture the feeling of the moment and how the Internet “became a tool for bringing together the small contributions of millions of people and making them matter.”  From blogs, to YouTube videos, to Facebook profiles  - and so on.

I echoed this same concern over a year ago, but we must be careful before we give ourselves too much credit – this global communications revolution poses just as many threats as it does opportunities. The fact is that in this age of mass communications, we are actually saying less and less. The speed and breadth of communications has increased – but at what cost?  The price, it seems, is meaningful content (see video below) where people can post anything–even sock puppet videos.  And it is a growing void that must be filled.

That’s where creating brand YOU comes in.  What’s your offering?  What do you bring to the table?  How do you fit in, stand out and break through the clutter?  In a New York Times article, Judith Sills suggests becoming your own brand.  “If your reputation is what people say about you, especially behind your back, and your résumé is what you say about yourself, especially on paper, your brand is all that.” 

We tell clients all the time that both their brand and their company’s should be distinctive. It should stand for something.  This could mean adopting a unique industry point of view or it might be associated with particular values and characteristics.  Either way, it’s rooted in making yourself stand out in our increasingly interconnected, overly-communicated and media-saturated world of blogging and texting and Facebook and YouTube and so on….Get my point? 

Posted Under: Branding, Digital & Social Media
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