All the Wonders of the World

February 15th, 2007

Of all the 7 Wonders of the Modern World – the Empire State Building, Panama Canal, etc. – I have to say my favorite is the mobile phone. Ok, so it’s not on the list. But it should be.

The 3GSM World Congress is this week in Barcelona, Spain. I have to admit, I can’t get enough of the new mobile technologies that are going to make my life exponentially better. Ok – so it’s not true. I’m not addicted to my Blackberry and I’m not even sure what half the new toys at 3GSM do.

(This new Nokia phone has mobile TV – see the photo below.)

But there was one thing that really stuck out to me in the coverage of the congress. Jason Dunn, executive editor of Smartphone Thoughts, said, “Right now, we’re still in the grabbing-everything-we-can stage and people will consume, consume, consume. I think we’ll get to the saturation point. … People will say, ‘I don’t want to get e-mail at 11 p.m. at night.’”

I can’t say I agree with Jason. Not because of my own personal tendencies, but because of those of the people I work with.

About a year ago, our agency moved to all laptops. I thought the change would be marginal at best, but I was wrong. Instead, 80 percent of our staff probably takes their computer home every evening. The percentage is higher on the weekends. We work early in the morning and late at night. And we’re not alone. We get emails from our clients at all hours.

The more I think about it, it all comes down to competition. At least here at Braithwaite, each of our account people wants to work the longest and the hardest of the group. It’s something we value, and it’s helped our agency grow. It’s also something I can’t imagine changing. (Nor would I want it to.) Internal agency competition spurs technology “addiction” which spurs growth.

This December, two members of our team (ok – I’m one of them) got Blackjacks. They (we) have become addicts – emailing as soon as they wake up, before they go to bed, while driving and a host of other times I can’t mention here. Will the Blackberry addicted ever reach a point of saturation? I can’t imagine that happening, and I know them pretty well. After all, I do email all hours of the day and night.

Posted Under: Agency Insider, Innovation & Technology
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