Perez…At it Again

May 27th, 2008

Perez Hilton and I have a love/hate relationship. When I first immersed myself in “Hollywood’s Most Hated Site” about two years ago, I found myself instantly addicted to the one-stop site for all the celebrity gossip my heart could desire. Perez Hilton’s candid updates on my favorite celebrities’ lives amused me and even though none of his blogs affected or pertained to my life, it wasn’t long before I needed my daily Perez fix.

Fast-forward to the present, and the self-proclaimed “Queen of all Media” has become a full-fledged brand—and quite an egotistical one. Gone are the days when I logged on to read raw, undiluted celebrity gossip from his site. Now, I’m forced to sort through Perez’s “worthwhile causes,” his latest personal style update, and news on his upcoming clothing line. I’m in favor of helping charities, but it’s a stretch when a blogger feigns “support” by flexing his muscles to illustrate the influence he thinks he has on his readers.

And since when is a 30-year-old blogger, who has made his name by bashing celebrities and doodling on their photographs, considered a worthwhile guest on national news networks? A few months ago, CNN’s Showbiz Tonight actually brought Hilton on air to discuss Britney Spears’ latest psychiatric lock-down. Yes, you read correctly.

It’s no wonder that foreign countries question America’s priorities when they see what our media headlines have been reduced to. By allowing a narcissistic blogger access to mainstream media, we are dumbing down our culture, one celebrity hookup at a time.

Don’t get me wrong, I want to know the reason for the latest Lohan family feud and whose heart John Mayer is breaking now, but I want Perez to stay where he belongs—on my computer screen.

Come on America, it is time to think outside the blog.

Posted Under: Branding, Media & Journalism
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