The Dangerous Side Effects of Blogging

June 9th, 2008

Don’t ask why, but last week I was watching “Million-Dollar Password.” It’s a remake of an old TV game show with a modern twist: “big celebrities, big money and big stakes” (so says CBS). Contestants pair up with the “hottest stars” including Rachael Ray, Betty White and Rosie O’Donnell in an attempt to win $1 million. The show might be interesting, but I didn’t make it past the first 60 seconds.

Regis introduced the evening by welcoming Rosie O’Donnell the celebrity, former host of The View and blogger. It wasn’t the news that a celebrity writes a blog that shocked me.

What amazed me was that after all that Rosie has accomplished—top billing was her role as a blogger. Rosie has broken barriers in the entertainment industry, donated tens of millions of dollars and raised awareness and affected change for countless charities and social issues. Rosie has stood up for what she believes is right—even in the face of harsh criticism.

Yet, with all that Rosie has done, she’s a blogger. Maybe it’s just me, but that seems to be selling her a bit short. Then again, celebrities from all walks of life and with fans of all demographics are blogging. They do it to reach their fans in a more personal way: Curt, Anderson, Anna and Lily.

But is it good thing?

Take the impact it’s had on the Bollea family, as in Terry Gene Bollea. You know, Hulk Hogan. No, I’m not actually a wrestling trivia-geek; just proving that value of Wikipedia to you naysayers. Daughter Brooke’s MySpace blog has been a hotbed of family gossip. She’s fanning the furnace quite nicely.

According to a Daily News article back in mid-May, Brooke was furious with the judge who sent her brother Nick to jail. Nick was racing his Toyota Supra when he flipped and then crashed it into a tree, leaving his passenger, a U.S. marine, permanently brain-damaged. But rather than focusing on Step 1 in a crisis (validate concern), Brooke lashed out. According to sources, Brooke’s blog entry read, “If some s*** doesn’t start getting straightened out, a lot of people are going to eat their words for lieing [sic].”

Not a good PR day for the Hogan family.

Nor was it when Brooke decided to fight back against her FBFF (former-Best Friend Forever, Christine Plante) after the 32-year-old slept with Brooke’s dad, you know, the former-wrestler. Brooke wrote on her blog:

“I think she shoulda thought about what kinda press she was gonna get when she slept with her best friend’s famous father . . . I think we’re all seeing just exactly how karma works Christiane. Nothing you say will ever put my family back together.”

Brooke must have her family’s PR rep in a full-nelson with one arm and is typing away with the other. That’s the only possible explanation.

Posted Under: Crisis Communications, Public Relations
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