What’s scary about the decision to red-line these budgets is that by doing so, organizations run the risk of becoming forgotten by, even obsolete to media, clients, shareholders, analysts and future business prospects. Now more than ever, stakeholders want to know what’s going on – and it’s now that businesses need to increase the lines of communication and boost confidence that they’re weathering the storm with confidence and strategy. By keeping quiet and avoiding the radar of media and clients, notions of uncertainty and fear of the unknown bubble up. Rather than let these audiences wonder, keep them informed and encourage open communication.
Though this author’s clearly biased, others also agree that while ad campaigns can often prove costly, PR is one of the most valuable ways to keep in front of your clients and prospects in a smart way. Speak to the market, keep us in the loop on successes and failures – and what you’re doing to remedy failures.