Did you hear about Southwest’s latest nationwide customer contest? No, they’re not doing a national search to find the next great American pilot. Actually they are holding a contest from August 5 through August 31, to find one lucky customer who dreams of becoming the next Southwest Blog-O-spondent, aka, the company’s traveling blogger.
Here’s how the competition works. Customers can submit a one-minute audition video on the official contest site and fellow Southwest Customers will be able to view and vote for their favorite video submissions. On September 1, the three contestants with the most votes will be invited to this year’s BlogWorld Expo in Las Vegas to compete in a final competition round, where they will be joined by Christi Day and the Southwest Blog Team. On the morning of Saturday, Sept. 20, the three finalists will meet at the Las Vegas Convention Center, where they will receive a video assignment that will serve as their final challenge. Each contestant’s final video submission will be posted on the contest site on Sept. 21, and customers will have another opportunity to vote for their favorite and help select the official Nuts About Southwest Blog-o-spondent. The final video submissions will be judged by current Blog-o-spondent Christi Day and a panel of Southwest Airlines Judges.
Well done Southwest! Pat yourselves on the back. This idea will fly your blog into a whole new airspace.