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Straying from the Campaign Trail

September 27th, 2008

What began as a strategic PR play – suspending the presidential campaign to dedicate full resources to righting a sinking economy – has backfired in the eyes of many as a major McCain campaign blunder. Just how major remains to be seen.  The quick recap for those of you who have been hiding under a rock since last Wednesday: McCain cancelled on Letterman at the last minute, announcing that he had suspended the campaign and was departing for Washington to rescue our weakened economy – a seemingly smart strategic decision, albeit in a social vacuum.

What McCain didn’t anticipate was the strong negative reaction from Letterman. He should have. After all, not only does McCain cancel abruptly on Letterman, but he offers no replacement to fill his spot, and, throwing fuel on the fire, goes live on CBS Evening News with Katie Couric while Letterman is taping his segment.

So, what do you get when you take a slighted late night comedian with a devout television audience, add a fifteen minute void to his scheduled program, and further insult him by appearing on a different show that evening? A recipe for PR disaster.

Check out the video here.

Posted Under: Media & Journalism
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