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How to be a Thanksgiving-Friendly Brand

November 26th, 2014

With Thanksgiving just around the corner, many brands are thinking of how they will celebrate a day full of family, feasts and football. While some brands may remain open in order to welcome in early Black Friday shoppers, and others will remain closed to honor the day, there are ways that every brand can be Thanksgiving friendly, all while making a difference.

Use social media to share what/whom your brand is thankful for.

Posting festive content and sharing what you are most thankful for expresses your brand’s gratitude for people, events or accomplishments. Consider creating interactions with your users by seeing what plans they may have cooked up.

Converse shared their gratitude by posting a Thanksgiving message on Facebook that also engaged their audience by asking, “What are you thankful for?” Their post placed them in the 2013 Drumstick Award’s Top 10 Facebook Thanksgiving Page Posts by Brands.

Give to charities or local food drives.

Giving to charity or participating in food drives gives back to the community during the holiday season, and can help your brand spread the true meaning of Thanksgiving.

Here’s a list of a few non-profits and other organizations to consider donating to:

American Red Cross

Meals on Wheels

Feeding America

Habitat for Humanity

No Kid Hungry

Last holiday season, American Express donated $1 to No Kid Hungry every time a registered card was used to dine out.

Host a Thanksgiving Potluck.

Employee food donations bring Thanksgiving to the workplace and give your company the chance to celebrate. This shows your brand’s appreciation for everyone’s hard work and honors what this holiday is all about. Check out these 5 tips to help you plan a successful Thanksgiving Potluck at work.

What are you doing to give thanks this holiday? Share with us below or tweet us at @BeOnTheBall.

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