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What 2014 Movie Character Is Your Brand?

December 22nd, 2014

The most beloved films of 2014 were clearly great stories, but what made them so popular to movie goers around the world? We believe it’s the characters. Brands are like films, they need clearly defined characters to carry them. Here are three engaging characters from some of this year’s most successful films that illustrate how important personality is if you want to really make an impact with your brand’s story.

The Sudden Hero: Katniss Everdeen

Your brand started out small and was quickly, and perhaps unexpectedly, pushed into the spotlight. Suddenly you have to figure out how to run a successful widespread campaign while keeping the momentum going. Your audience is intrigued by your rise into the spotlight and hopes for your success. However, more established brands may seek to use your inexperience against you. In order to stay successful, remain true to your values and mission and look to your extensive network of supporters to help guide you through the madness.

The Tried and True Pioneer: Gandalf the Gray

Your brand seems like it has been around forever, and you’re a legend in your industry. In a changing marketplace you have developed unique methods to face challenges in innovative ways and your audience can’t wait to see where you take the industry next. However, adapting quickly to new trends while maintaining the image your audience has grown to enjoy and identify with is always a challenge. To stay successful, continue to remain open to and nurture new ideas to lead your brand to new heights.

The Community Builder: Charles Xavier

Your brand is loved and respected because it has built a thriving community in an unexpected place. Your audience values your services, and wants to see you grow. But new brands are moving in on the community you have built and are threatening your market share. Remember your greatest strength lies in your veteran team of trusted advisers—whether they are colleagues or consumers—they  will remind you of your vision and give you insights that will keep your community strong.

Does your brand resonate with any of these characters? If so, let us know!

Photo Credit: http://cinemagogue.com/wp-content/uploads/2014/01/Catching_Fire_Katniss_Everdeen_Wallpaper.jpg

The most beloved films of 2014 were clearly great stories, but what made them so popular to movie goers around the world? We believe it’s the characters. Brands are like films, they need clearly defined characters to carry them. Here are three engaging characters from some of this year’s most successful films that illustrate how important personality is if you want to really make an impact with your brand’s story.

The Sudden Hero: Katniss Everdeen

Your brand started out small and was quickly, and perhaps unexpectedly, pushed into the spotlight. Suddenly you have to figure out how to run a successful widespread campaign while keeping the momentum going. Your audience is intrigued by your rise into the spotlight and hopes for your success. However, more established brands may seek to use your inexperience against you. In order to stay successful, remain true to your values and mission and look to your extensive network of supporters to help guide you through the madness.

The Tried and True Pioneer: Gandalf the Gray

Your brand seems like it has been around forever, and you’re a legend in your industry. In a changing marketplace you have developed unique methods to face challenges in innovative ways and your audience can’t wait to see where you take the industry next. However, adapting quickly to new trends while maintaining the image your audience has grown to enjoy and identify with is always a challenge. To stay successful, continue to remain open to and nurture new ideas to lead your brand to new heights.

The Community Builder: Charles Xavier

Your brand is loved and respected because it has built a thriving community in an unexpected place. Your audience values your services, and wants to see you grow. But new brands are moving in on the community you have built and are threatening your market share. Remember your greatest strength lies in your veteran team of trusted advisers—whether they are colleagues or consumers—they  will remind you of your vision and give you insights that will keep your community strong.

Does your brand resonate with any of these characters? If so, let us know!

Photo Credit: http://cinemagogue.com/wp-content/uploads/2014/01/Catching_Fire_Katniss_Everdeen_Wallpaper.jpg

Posted Under: Storytelling
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