This just in — blogs are no longer that outside the mainstream communication vehicle for “those crazy young kids and tech nerds.” In fact as much a some old schoolers may be loathe to admit it, blogs just may be the new mainstream – and better yet, blogs sell.
According to a recent survey from Jupiter Research, blog readership has increased more than 300 percent since 2004 and nearly half of all online consumers read blogs. But here’s the kicker - more than half of those polled said blogs were useful when they were considering what purchases to make, and half of that group said they looked at a blog just when they were about to buy something.
So a note to communicators both old and new – blogs are here to stay and you better give them the credit and the respect they deserve. Dismiss a blog as a communications channel and you may be closing a sales door. And in this economy everyone needs all the opportunities they can get. Besides, besides their possible sales impact blogs can be downright entertaining. But given your current reading choice, I’m guessing you already knew that.