Bobby Day and James Joyce would be proud. I’m not sure anyone has ever said that before. But thanks to Twitter, now I can. Twitter has been getting a lot of press lately, but for those of you too busy enjoying the beautiful spring weather on the East Coast, here’s what the Wall Street Journal had to say about it:
“For anyone unfamiliar with the latest trends in technology, “Twitterers” send and receive short messages, called “tweets,” on Twitter’s Web site, with instant messaging software, or with mobile phones. Unlike most text messages, tweets — usually in answer to Twitter’s prompt, “What are you doing?” — are routed among networks of friends. Strangers, called “followers,” can also choose to receive the tweets of people they find interesting.”
Short messages delivered in real time. Maybe that’s what Bobby Day meant when he sang “All the little birds on J-Bird St. / Love to hear the robin goin’ tweet tweet tweet.” Maybe not.
More likely, it’s James Joyce who inspired Twitter and its Twitterers. A truly virtual stream of consciousness that is constantly updated has been unleashed. Maybe it’s time to reread “Portrait of an Artist as a Young Man.” Maybe not.
So what are we as marketers to do with this new medium? Well, the WSJ has given us some insight into who is getting the attention of the Twitters:
“At least one politician has tuned into the service. John Edwards, who has 2,001 followers and 2,082 friends, recently twittered that his presidential campaign would be “carbon neutral.”
After Robert Scoble, who writes a popular technology blog called Scobleizer and who himself has 2,985 followers and 3,045 friends, challenged this ambitious vow on Twitter, Mr. Edwards twittered back that he would, as president, offset his campaign’s carbon emissions by financing alternative energy research.”
Politicians are already in the game. But wouldn’t you also like to read “tweets” from celebrity spokespeople like Michael Jordan for Hanes? Or George Hamilton for Ritz Toasted Chips? Ok – maybe that last one was a stretch.
My guess is that Twitter is going to become word-of-mouth marketing on steroids, so I’m sure the big marketers are on the way. The same principals of good marketing will apply, though just like everything else it will happen faster and with less structure. It might even be safe to say, “Oh rockin’ robin well you really gonna rock tonight…”