MuckRack.com, the self anointed hot spot for journalists on Twitter, recently launched a paid service for disseminating one-line press releases to its community.
The cost, at $1 per character with a minimum fee of $30, and based on Twitter’s 140 character limit, is a maximum of $140. The reach? Well according to Muck Rack they have more than 3,800 journalists who will see your one line release instantly, as soon as they hit send. The value? It’s tough to say. We’re not sure how many of those journalists actually use the Twitter community as a means of getting information for stories or how many even pay any attention to it beyond signing up.
So, I’m not sure if I’ll be jumping at the chance to drop a c-note on the prospect of getting one sentence out to a group of journalists who may or may not be paying attention. But one thing is for sure, you can’t ignore the impact social media is having on public relations, journalism and communications in general. If you trick yourself into thinking this is a passing fancy for the crazy young kids you will be left behind — and that will be no Tweet.