Caring In Style

October 28th, 2009

In an effort to alleviate some of the approximate 23.8 billion pounds of clothing and textiles that end up in a landfill each year, Levi Strauss & Co is making a change to their clothing tags. They hope to achieve this by adding a simple “donate to Goodwill” icon to the set of instructions, in addition to encouraging cold water washes, and line drys when possible to reduce energy usage.

Goodwill Industries International CEO & President Jim Gibbons was quoted as saying, “In addition to funding community-based services, these landfill diversion programs create job-training opportunities for more than 1.5 million people a year.”

It’s a simple effort with great effect.

Posted Under: Art & Design, Branding, Public Relations
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