The ad community is about to become the new mob. At least that’s what AMC is hoping. And some say it’s already true. AMC’s new show, “Mad Men” is set in 1960s Madison Avenue at the height of the two martini lunch. The series creator and head writer not only has an Emmy on his mantle for his work on “The Sopranos,” he’s also too young to really remember the 60s.
But the show about the ad men on Mad is attracting attention from advertisers despite the fact that most people in the industry, like many Italians who lived in North Jersey when Tony showed up on HBO, aren’t exactly happy having outsiders looking in at their generally protected world. It might be a sign that Jack Daniels was the first company to sign on as an advertiser.
I have to say I’m excited to see the show even though it doesn’t reflect the 21st century PR world I work in. The history of those who came before us in the agency world is important, just as important as Good Night, and Good Luck was important to reporters. I’ll be sure to check back in with you after the first episode airs in mid-July.