The Killer Phone App

March 26th, 2010

The days of traditional cell phone plans may soon be over.

Toktumi’s new $1 iPhone app, Line2, provides users with a second phone number, with both its own voice mail and contacts list. The app allows you to conduct calls via AT&T airwaves or over the internet through AT&T’s 3G data network or Wi-Fi. It works both on the iPhone and iPod touch.

The big news? Neither option uses AT&T minutes – so no more worrying about exceeding monthly talk time limits. The Line2 service cost more than pocket change – $15 per month – but in the long run it could be a money-saver. Also, there are some perks that could benefit small businesses, in particular, such as call screening and voice mail forwarding to email.

It’s going to be interesting to see what kind of splash this makes in the coming months. How will AT&T respond to this perceived threat? After all, Line2 incentivizes users to reduce their AT&T plan to one with fewer minutes. And it’s surprising Apple approved it given how closely it resembles the iPhone’s own software – after all, Apple has a track record restricting against apps which appear and/or function too much like their own programs.

Needless to say, we’ll be watching closely to see how this plays out in the media.

Posted Under: Innovation & Technology
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