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The Revolution Will Be Televised

July 24th, 2007

http://youtube.com/watch?v=l8emaPl2zG4

And with that, presidential politics changed forever. The skinny, tattooed, goateed man from Oregon was the first non-moderator ever to ask a question in a presidential debate. And he used air quotes. It was awesome.

The CNN/YouTube Democratic debate last night proved to be one of the most interesting, humorous and engaging in history. Sure, it wasn’t perfect. But without it, do you think we’d ever hear John Edwards explain what it means to be “black enough” or “female enough?” I doubt it. And when would we have gotten to see Joe Biden respond to this:

http://youtube.com/watch?v=3LH6SuSTvX4

The fact of the matter is that people – regular people who are not politically connected or have the opportunity to be invited to a live debate– are more involved in the political process than they ever have been before. You can give credit to Bill Clinton for appearing on the Arsenio Hall with his saxophone or holding a town hall meeting with MTV. But his wife and a variety of his other colleagues have – kicking and screaming or not – taken this issue to a whole new level.

Yes –honesty, authenticity and transparency matter to today’s electorate. Politicians are (well at least seemingly) no longer afraid to answer the real questions from real people on real issues.

Many times when we suggest viral videos to clients, we’re immediately shot down. Their business is much too “serious” for such a thing, and their clients will not take them seriously. But what’s more serious than a presidential campaign and who takes themselves more seriously than candidates? More businesses can learn a lesson from this: you’re going to have to tell the melting snowman if global warming matters to you.

Posted Under: Innovation & Technology, Media & Journalism
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