Blogging is 10 years old. Here in the office, cake is a very important part of our culture. For birthdays mainly, but we never shun a random cake baked by one of our agency members. So we will be having a cake for blogs this week. Not for our blog, per se, as this humble bit of observation, analysis and advice is slightly younger (going on 7 months now, clap clap) than most of its brothers and sisters. But for blogging in general – it is time to celebrate.
Blogging has had a robust lifetime so far, empowering many people to share their voices and changing the media landscape altogether. (Check out this great article on it from the Wall Street Journal). But what really interests me is the generation growing up with blogs as part of their lives. So, in the grand tradition of the Beloit College Mindset List (the list that provides an understanding of an incoming college Freshman class), I offer you the Braithwaite Communications Blogset List for better understanding the world in which blogs and their contemporaries have lived:
- They have never know a world without the “New Beetle”
- John Gotti has always been in jail
- They have always had Major League Soccer in the U.S.
- Rent has always been a Broadway show
- Jon Stewart has always hosted The Daily Show
- The Ramones have never played together as a band
- Osama Bin Laden has always been calling for war
- Fox News has always been on TV
- Tupak has always been dead