Story-Driven Branding

Good branding is effective. Great branding is a different story. It is a story. Our Master Narrative Branding Model™ creates a story framework that lifts and aligns all parts of your brand—from signage to sales decks; from home office to home page. Rooted in the art and science of good narrative, our Philadelphia branding agency has a unique ability to get the many facets of your brand all on the same page, and that makes all your marketing work better. Brand stories spread faster—in your marketplace, in your media and among your employees.

For details, click to view our proprietary Brandalytics™ process or browse our agency branding case studies. Whether your company is local to Philadelphia or has a national footprint, contact Braithwaite to learn how our agency can help your brand.

Braithwaite Master Narrative Branding Model

Brand Architecture

  • What You Stand For: Your reason for being in three words or less
  • Mission: Simple statement of your ultimate goal that guides peoples’ daily actions
  • Values: The best behaviors of your best employees on their best days
  • Graphic Identity: Visual personality that includes your logo, color palette, and style guide for printed and digital formats
  • Tagline: Unique brand handle that highlights a key brand attribute or benefit
  • Experience: Materials and actions that touch audiences from inquiry through sale and beyond


  • Story: Master narrative of your offering and advantage that anchors all marketing

Brand Execution

  • Employee Engagement: Experiences, training and alignment that create personal ownership and advocacy of your brand
  • Collateral: Designed pieces that juice the sales cycle at every step
  • Web: Smart and engaging web presence that aligns with your prospects’ key behaviors and mindsets
  • Un-Advertising: Smarter use of paid media that reach the right audience, at the right time, in the right context
  • Public Relations: Broad coverage in traditional and social media for market visibility AND credibility
  • Social Media: Online conversations that drive engagement with your brand that creates customers, advocates and evangelists



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Agency Marketing Expertise: Public Relations | Branding | Social Media | Internal Communications | Advertising