Media Relations

The old-school PR playbook of scattered press releases and one-off announcements has been shoved aside. Today’s most successful thought leadership campaigns have an articulated and aligned strategy. We accomplish this through our Point of View (POV) Marketing Model.

POV lives at the center of your Master Narrative—a provocative statement that identifies and answers a chronic market need. It is supported through three levels of activity: Market Actions, Market Commentary and Milestone Announcements. Together, they form a platform for plotting and measuring PR efforts against a constant view of your business goals.

Contact us to learn how we can help you develop and publicize your industry point of view.

 

 

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Agency Marketing Expertise: Public Relations | Branding | Social Media | Internal Communications | Advertising