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Seven Stages of Audience Engagement
A master narrative helps you move along the Seven Stages of Audience Engagement. It doesn’t end at the sale. The key is to use the power of a compelling story to convince prospects and referral partners to not only believe and buy, but become advocates (those who will speak well of you when asked) and ultimately, evangelists (those who can’t stop talking about you). That’s the power of a connected story.
