Here’s a peek at recommended reading from the Braithwaite Book Club:
What others say about the power of story:
“It’s a dirty little secret: most executives cannot articulate the advantage of their offering in simple terms. And if they can’t neither can anyone else.” David Collins, Harvard Business Review
“Humans are wired for narrative. That’s why stories work. They are used by every generation, in every social class in every corner of the world.” Malcolm Gladwell, Author, Blogger, Guru
“Nearly 80% of the sales message is carried verbally, first. It drives referrals, trial and demand. Behind every great brand is a great story.” American Marketing Association CMO Summit
“Stories are the single most powerful weapon in a leader's marketing arsenal.” Howard Gardner, Harvard University
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